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Embrace Your Space
Client: FLOR | My Role: Creative Direction
Spaces that feel familiar, but function better. Life is unpredictable. Embrace it with FLOR.
Storytelling
People are craving humanity and relatability factors from big businesses.
Video Content
Video performs better than sponsored posts. An easy win for engagement.
Imperfections
Life is lived on floors. Let's tell the story of the realism of everyday life and all the joys an mishaps that may happen.
Original Social Feed
Key Improvements Needed
Initial Observation:
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Many shop product posts
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Shows off their flooring paired with professionally designed spaces
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Lacking in showing any people imagery.
New Social Feed
Life Is Lived On Floors
Caption:
"I can't go out. *cough cough*, I'm sick." 🤷♀️ A white lie to match your white FLOR — good thing their durable and easy to clean!
Caption:
Beautiful, functional carpet tiles that hold up on race day—and every day in between. Get more zoom from your floor. 💨
Caption:
Ruff day? 🐾 We’ve all been there. Name a better way to unwind at home than by laying on the FLOR with your four-legged best friend...we’ll wait!
Static Samples
Videos Samples
Caption:
With FLOR, there’s no crying over spilled milk (or anything else for that matter). Our easy-to-clean, easy-to-replace carpet tiles help you embrace your space—and the messes within it.
Caption:
Is your current carpet rubbing you the wrong way? It’s time to create a space that looks as good as you feel with FLOR.🖤
Caption:
Your own personal dance floor awaits.💃 Go ahead, get your groove on with FLOR.
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