Surviving The Group Trip

Client: American Express | Role: Creative Direction, Pre & Post Production

Five friends. Seven group chats. One itinerary nobody read. We showed how the American Express Platinum Card helps Gen Z survive the beautiful chaos of a group trip.

Keyframes

The Script

Open on a sandy hotel beach with cabanas and palm trees all around. We slow zoom into our group lounging with tanning reflectors and sunglasses as we hear a soft plane flyover in the background.

Narrator: Welcome to paradise. 5x points got you here. Let’s lay down some group trip ground rules.

Friend 1 picks up her phone from a side table, she books a reservation. The camera swings up from the phone and we see a bustling restaurant with a line out of the door. The group of friends are already seated among the other guests. Super zoom into the face of Friend 1.

Super: Rule #1: Reservations

Narrator: No waitlist. No worries.

(She puts the Platinum Card in the bill folder, hands to Waiter and breaks the fourth wall, looking into the camera and winks)

Zoom into Friend 1’s eye transitioning us to a concert. Zoom out and we see a concert with strobing lights and they are all jumping and dancing.

Super: Rule #2: Experiences

Narrator: Early access. Endless vibes)

The beat of the concert sounds transitions us into someone knocking on a hotel door, it’s room service. Super zoom into the room and onto Friend 2 who accepts the breakfast/lunch.

Super: Rule #3: Late Check-Out

Narrator: Stay out later. Sleep in longer.

We cut to see group packing their bags ready to head home and we zoom in close to Friend 3 grabbing passport, wallet and Platinum Card off the table. Superzoom into Friend 3.

The group heads off with their luggage bags down the hotel lobby.

Narrator: When the plan’s a drama-free vacay, The Platinum Card’s® got you.