Made from Boeing 747
Client: Amex X Delta | Role: Creative Direction, Cross Channel Visual Identity
What if a piece of aviation history could fit in your wallet? We helped launch a limited-edition American Express card made with 33% metal from a retired Delta Boeing 747.
The Glamour of the Boeing 747 Era
Flights exuded unparalleled glamour, epitomized by luxurious amenities and impeccable service. It is sometimes referred to as the “Golden Age” of travel because of its fine dining, spacious seating, and personalized attention.
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Hone into the elements that bring the nostalgia back from 1970s air travel.
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Use black and white + low saturation/contrast photographs for a vintage look.
The Blueprint
Blueprint lines and spaced-out micro-type adds an air of sophistication and technology. Knowing the plane is made out of 33% plane metal, this concept ties back to the original foundation and building of the Boeing 747 structure.
Concepting
The Ideation Phase
The History of Flight
Delta has a long and strong lineage in the ages of flight travel. Trends are taking us back in time and people are loving a vintage look and feel. This is the perfect opportunity to utilize Delta's Flight Museum and show young consumers what it was like to fly half a century ago.
We Settled On A ☺︎ Happy ☺︎ Mix of Both
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