Made from Boeing 747
Client: Amex X Delta | Role: Creative Direction, Cross Channel Visual Identity
What if a piece of aviation history could fit in your wallet? We helped launch a limited-edition American Express card made with 33% metal from a retired Delta Boeing 747.
The Blueprint
Blueprint lines and spaced-out micro-type adds an air of sophistication and technology. Knowing the plane is made out of 33% plane metal, this concept ties back to the original foundation and building of the Boeing 747 structure.
Concepting
The Ideation Phase
The History of Flight
Delta has a long and strong lineage in the ages of flight travel. Trends are taking us back in time and people are loving a vintage look and feel. This is the perfect opportunity to utilize Delta's Flight Museum and show young consumers what it was like to fly half a century ago.
We Settled On A ☺︎ Happy ☺︎ Mix of Both
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