LIMITED EDITION BOEING 747 CARD DESIGN
New Look. New Adventures.
THE ASK
American Express and Delta are partnering together again to offer a new limited edition Card design made with 33% metal from a Delta Boeing 747 aircraft. Bring together core elements that drove success last year while incorporating new elements that are bold and unique
MY ROLE
Art Direction
Campaign Guideline Deck
COLLABORATORS
Jill Tadeo — Copywriter
PLATFORMS
Social Media
Display Units
OOH
THE GLAMOUR OF THE BOEING 747 ERA.
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THE CONCEPT
Flights exuded unparalleled glamour, epitomized by luxurious amenities and impeccable service. It is sometimes referred to as the “Golden Age” of travel because of its fine dining, spacious seating, and personalized attention.
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Hone into the elements that bring the nostalgia back from 1970s air travel.
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Use black and white + low saturation/contrast photographs for a vintage look.
THE OLD BOEING 1.0
THE NEW BOEING 2.0
EXPLORING AND EXPANDING
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THE
PROCESS
Knowing the success of the black-and-white palate and grid lines last year, how can we include similar elements, yet add a storyline to the design? We presented the following concepts:
CONCEPT 1: BLUEPRINTS
Blueprint lines and spaced-out micro-type ads an air of sophistication and technology. Knowing the plane is made out of 33% plane metal, this concept ties back to the original foundation and building of the Boeing 747 structure.
CONCEPT 2: THE HISTORY OF FLIGHT
Delta has a long and strong lineage in the ages of flight travel. Trends are taking us back in time and people are loving a vintage look and feel. This is the perfect opportunity to utilize Delta's Flight Museum and show young consumers what it was like to fly half a century ago.
THEY CHOSE A HAPPY MEDIUM :)
SEE SOME FINAL EXECUTIONS BELOW
