Mobile Thermographic Imaging is providing a solution for people who want to be proactive about their health and get the most accurate results. They take a multi-modal approach to increase chances of early detection and provide complete radiology reports in a number of different states. MTI believes it's time to re-think health and wellness detection, which is why they’re committed to innovation and strive to be agile in their approach and offerings so clients feel protected, aware, and ready for tomorrow.
**The scope of this project was to give the brand a complete refresh from name to design to messaging.
Maggie Harney (Content Strategist)
Courtney Rutledge (Logo Designer)
A Fresh Start: The Name
Multi means more than one; many, especially variegated. Essentially, it’s about options. And when it comes to health and wellness, options always means something wonderful: possibility.
SCROLL THE WEB MOCKUP
SCROLL THE MOBILE MOCKUP
Because of the nature of their service with thermographic scans, the main branding design element is the usage of gradient heat spots to elude to their business.
Their main audience is 95% women so we want to lean into a light, airy, feminine design.
A blue shade is used for call to actions and to call focus to specific areas. This works as a pop since the rest of the palette are warm colors.
When picking imagery we want to use images that are empowering as well as all inclusive. This will help make what seems like a scary process more friendly and familiar.