This Bar

Saves Lives

Technology Integration

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This Bar

Saves Lives

Technology Integration

Art Direction, Strategy, Design, Animation

Challenge

Take an old campaign project and reinvent it by using recent technology that is not widely utilized in the marketplace.

Challenge:

Solution

Create awareness of malnutrition to increase sales by utilizing beacon technology. Compare the number of malnutrition deaths per minute to number of lives saved by buying a bar. 

Solution:

Case Study

Self Animated

Print Ad

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