Branding, Design
Identity
Branding
Real World Applications / Ideas
Pasta Pals
Restaurant Idealization
Inspiration
Pasta Pails was created on a road trip when a question was raised. Why isn't there a fast food chain where you can get a large quantity of pasta instead of fries, chicken, etc.?
Creative
Using this experience as inspiration I created a pasta brand reaching to target families as a well as millennials. This includes strategy as well mock campaigns
Drawing inspiration from tomatoes, I created this fast food inspired logo. Taking advantage of the P in Pasta Pals, I created a bigger "adult" version of the smaller P to secure a sense of family. This logo can also be looked at as two people with their mouths open with excitement and conversation.
Why doesn't fast food Pasta already exist?
That's what I'm trying to figure out!
One More Sponsor
Real World Application
Challenge
Reimagine their current logo bringing it to a more current audience. Keeping in mind that the logo must represent their future rebrand
PREVIOUS LOGO
Solution
I designed a new logo with custom font and expanded their color palette to create a simpler, more playful mood that matches their current variety of clients
NEW LOGO DESIGN

CUSTOM TYPOGRAPHY
WonderLost
Personal App & Logo Mark Branding
Challenge
Create an original app idea that solves a problem and serves a purpose to humanity. Full autonomy over app concepts and execution.
Solution
I created and app called WonderLost. The object of the app is to add in "bucket list items" you don't ever get around to doing and the app will automatically notify out when there's a great deal on one of your items.
SKETCHES
GRID & RULERS
FINAL RENDERIING
Interlochen Group
Real World Application
Challenge
Create a identity set that refreshes Interlochen's logo to modernize their company branding
Solution
Designed a new logo along with letterheads, business cards and envelopes to create a cohesive new branding