Branding, Design

Identity

Branding

Real World Applications / Ideas

Pasta Pals

Restaurant Idealization

Inspiration

Pasta Pails was created on a road trip when a question was raised. Why isn't there a fast food chain where you can get a large quantity of pasta instead of fries, chicken, etc.?

Creative

Using this experience as inspiration I created a pasta brand reaching to target families as a well as millennials. This includes strategy as well mock campaigns 

Drawing inspiration from tomatoes, I created this fast food inspired logo. Taking advantage of the P in Pasta Pals, I created a bigger "adult" version of the smaller P to secure a sense of family. This logo can also be looked at as two people with their mouths open with excitement and conversation.

Why doesn't fast food Pasta already exist?

That's what I'm trying to figure out!

One More Sponsor

Real World Application

Challenge

Reimagine their current logo bringing it to a more current audience. Keeping in mind that the logo must represent their future rebrand

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PREVIOUS LOGO

Solution

I designed a new logo with custom font and expanded their color palette to create a simpler, more playful mood that matches their current variety of clients

NEW LOGO DESIGN

CUSTOM TYPOGRAPHY

WonderLost

Personal App & Logo Mark Branding

Challenge

Create an original app idea that solves a problem and serves a purpose to humanity. Full autonomy over app concepts and execution.

Solution

I created and app called WonderLost. The object of the app is to add in "bucket list items" you don't ever get around to doing and the app will automatically notify out when there's a great deal on one of your items.

SKETCHES

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GRID & RULERS

FINAL RENDERIING

Interlochen Group

Real World Application

Challenge

Create a identity set that refreshes Interlochen's logo to modernize their company branding

Solution

Designed a new logo along with letterheads, business cards and envelopes to create a cohesive new branding

© 2019 by Michelle Lung