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Michelle Lung Smile Logo
AMERICAN EXPRESS PLATINUM CARD®
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GROUP TRIP SURVIAL GUIDE

8 in 10 (77%) of Millennials and Z-ers say they believe experiences shape their identity. These Pragmatic Dreamers want want to expand the possibilities of what their lives can hold. They don’t want the thing to brag about; they want experiences that make their quality of life more meaningful.

EXECUTION

This was a live shoot shot in Cape Town, South Africa with all custom designed sets.

MY ROLE

Art & Voiceover Direction

Storyboarding

Production Oversight

COLLABORATORS

Drew Kirsch - Director

Michael Messina - Copywriter

PLATFORMS

Connected TV (Youtube, Roku, Amazon, etc.)

Social Media (Meta, LinkedIn, Pinterest, etc.)

AMERICAN EXPRESS GOLD CARD
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ARE YOU IN? OR ARE YOU OUT?

Some people love to dine in, and others love to eat out. And some love to do both. Playing off the classic saying "Are you in?", we invite the audience to dine in or out with the American Express Gold Card.

EXECUTION

Given that a live shoot was not within budget, this commercial was concepted through stock video clips with a hired voiceover talent.

MY ROLE

Art & Voiceover Direction

Storyboarding

COLLABORATORS

David Limond — Copywriter

PLATFORMS

Connected TV (Youtube, Roku, Amazon, etc.)

COMCAST BUSINESS
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MULTITASKING AT WORK

Everyone knows that when they are at work, they are often times doing personal tasks as well. Whether that be online shopping, or playing side games, at Comcast Business we know how you work and we have the speeds to keep up.

EXECUTION

All computer screen artwork was self-created. We hired a hand actor to mimic keyboard movements against a computer with green screen. The artwork was then overlaid on top and we match the video to a voiceover talent. 

MY ROLE

Art Direction

Storyboards

VO & Hand Talent Direction

COLLABORATORS

Connor Chapman — Copywriter

PLATFORMS

TikTok

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