AMERICAN EXPRESS PLATINUM CARD®
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PRESS
PLAY!
GROUP TRIP SURVIAL GUIDE
8 in 10 (77%) of Millennials and Z-ers say they believe experiences shape their identity. These Pragmatic Dreamers want want to expand the possibilities of what their lives can hold. They don’t want the thing to brag about; they want experiences that make their quality of life more meaningful.
THE IDEA
A bold, vibrant campaign that reimagines the Platinum Card as Gen Z’s ultimate survival guide to group travel—seamlessly unlocking the best vacation day ever with its benefits. With retro-inspired visuals and playful storytelling, it makes unforgettable trips feel effortless.
EXECUTION
This was a live shoot shot in Cape Town, South Africa with all custom designed sets.
MY ROLE
Art & Voiceover Direction
Storyboarding
Production Oversight
COLLABORATORS
Drew Kirsch - Director
Michael Messina - Copywriter
Doug Speidel - SVP Creative
PLATFORMS
Connected TV (Youtube, Roku, Amazon, etc.)
Social Media (Meta, LinkedIn, Pinterest, etc.)
