COMCAST BUSINESS

ADS THAT ARE... FUN?

THE ASK

Create an interactive Rich Media display spot that will generate more audience engagement and brand visibility. The campaigns should be able to spread across multiple different channels with the overall theme of "Comcast Business can power your possibilities".

MY ROLE

Art Direction

Campaign Guideline Deck

COLLABORATORS

Andrea Acevedo — Art Director

Jill Tadeo — Copywriter

PLATFORMS

Rich Media Display

Branded Canvas Gamification

CALENDAR BREAKER

CONCEPT
ONE

To appeal to our target audience of IT professionals and an older generation, we're infusing a nostalgic touch by integrating vintage games with contemporary challenges. By blending classic gaming elements with modern-day issues, we aim to foster a sense of authenticity to the brand.

Utilized Branded Canvas to create a game
For additional display units, we researched into native interaction and scroll triggers to create thumb-stopping visuals.

PAGE TAKEOVER

CONCEPT
TWO

By partnering with different news outlets such as NYT and WSJ, we were able to take over pages of their websites. Knowing news sources have a higher percentage of scrolling to the bottom, we generated a storyline that follows the user from top to bottom.

IN UNIT QUIZZES

CONCEPT
THREE

We can pick related articles that would support the point of taking a quiz. By placing the ad within the content, users will already be engaged on the topic.

Quiz topics vary from

Is your business safe from cyberattacks?
Are you prepared for tech trouble?
Which cyberdefenses does your business need?
Are you caught up on your cybersecurity stats?

VIDEO SERIES (1 OF 3)

CONCEPT
FOUR

By partnering with Youtube, we were able to buy ad spots in groups. This allowed us to display commercials in a storytelling manner.

Video 1: Onboarding of new employees

Video 2: Setting up multiple new devices

Video 3: You see this spread across multiple locations.