TIC TAC X DR PEPPER
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PRESS
PLAY!
WORLD CUP COMMERCIAL
PSA: DO NOT ASK ABOUT TOM BRADY. THE END CARD WAS A REQUIREMENT!
THE IDEA
Create a World Cup commercial spot that features the partnership with Tic Tac and Dr Pepper and their most sports centric flavor.
EXECUTION
This was all done in CGI to mimmic a legal end card provided to us with the task of making it seamless.
MY ROLE
Creative Direction
Storyboarding
Production Oversight
COLLABORATORS
GoodBits – CGI Partner
Jane Raymond – Sr. Copywriter
PLATFORMS
TV
Connected TV (Youtube, Roku, Amazon, etc.)
Social Media (Meta, Youtube, Instagram, etc.)
WHAT WAS THE PASS OFF?
THE BEFORE
Originally, they had a football come in and knock the Dr Pepper into the Tic Tac Box which we found made no sense for World Cup.
THE AFTER
Instead of a simple animation, we convinced clients to make two separate spots. One for soccer and one for football.
To add more fun that aligns to the Tic Tac brands, all products were anthropomorphized to give them personalities and reactions.
THE PROGRESS
T. ROWE PRICE
PRESS
PLAY!
FINANCIAL REBRAND
Bloom
AMERICAN EXPRESS PLATINUM CARD®
PRESS
PLAY!
GROUP TRIP SURVIAL GUIDE
8 in 10 (77%) of Millennials and Z-ers say they believe experiences shape their identity. These Pragmatic Dreamers want want to expand the possibilities of what their lives can hold. They don’t want the thing to brag about; they want experiences that make their quality of life more meaningful.
THE IDEA
A bold, vibrant campaign that reimagines the Platinum Card as Gen Z’s ultimate survival guide to group travel—seamlessly unlocking the best vacation day ever with its benefits. With retro-inspired visuals and playful storytelling, it makes unforgettable trips feel effortless.
EXECUTION
This was a live shoot shot in Cape Town, South Africa with all custom designed sets.
MY ROLE
Art & Voiceover Direction
Storyboarding
Production Oversight
COLLABORATORS
Drew Kirsch - Director
Michael Messina - Copywriter
Doug Speidel - SVP Creative
PLATFORMS
Connected TV (Youtube, Roku, Amazon, etc.)
Social Media (Meta, LinkedIn, Pinterest, etc.)
