CM_LogoHeader.jpg

Casey is on a mission to change the way people eat, and she's doing it one delicious ear of Georgia sweet corn at a time. Think of Casey Morgan’s as a long table—one where experience, bold flavors, and delicious food unites people from coast to coast. This is the first ethically grown and sustainable sourced sweet corn delivery service ever. Georgia sweet corn is unlike anything you’ve ever tasted before, and it’s a fresh taste the world needs more of. Take the south home and savor the yum!

As the Art Director and UX/UI designer of this project, I worked with a content strategists to create a brand that opened up a safe space for Casey to experiment with bold southern flavors, break into the food delivery industry and gain more traction within her wholesale business. The timeline for the project was 6 months.

My Role

Art Direction

Branding

Packaging

UX/UI Design

Collaborators

Maggie Harney (Content Strategist)

Allie Bitzer (Project Manager)

Programs

Adobe Illustrator

Adobe Photoshop

Adobe XD

Shopify

CaseyMorgans_BrandBoard.jpg
CM_Logos.jpg
CaseyMorgans_Colors.jpg
CaseyMorgans_Typefaces.jpg
CaseyMorgans_Box.jpg
CaseyMorgans_Box.jpg
CaseyMorgans_Popcorn.jpg
CaseyMorgans_Tote.jpg
CaseyMorgans_CustomIllustrations.jpg
UX Cornerstones.jpg
CaseyMorgans_WebsiteDiagram.jpg
UICornerstones.jpg
EmailCornerstones.png
CaseyMorgans_Email.jpg