AMEX + DELTA
ANOTHER SHOT OF HISTORY

Collaborators

Jill Taddeo – Copywriter

Role

Art Direction

Project Type

Visual Identity

THE GLAMOUR OF THE BOEING 747 ERA

Concept

Flights exuded unparalleled glamour, epitomized by luxurious amenities and impeccable service. It is sometimes referred to as the “Golden Age” of travel because of its fine dining, spacious seating, and personalized attention.

Hone into the elements that bring the nostalgia back from 1970s air travel.
Use black and white + low saturation/contrast photographs for a vintage look.
Photographs should be historical or time-agnostic.
Show off the full body of the Boeing 747 with cutouts of vintage and modern aircraft.

THE OLD BOEING 1.0

THE NEW BOEING 2.0

EXPLORING AND EXPANDING

THE
PROCESS

Knowing the success of the black-and-white palate and grid lines last year, how can we include similar elements, yet add a storyline to the design? We presented the following concepts:

CONCEPT 1: BLUEPRINTS

Blueprint lines and spaced-out micro-type ads an air of sophistication and technology. Knowing the plane is made out of 33% plane metal, this concept ties back to the original foundation and building of the Boeing 747 structure.

CONCEPT 2: THE HISTORY OF FLIGHT

Delta has a long and strong lineage in the ages of flight travel. Trends are taking us back in time and people are loving a vintage look and feel. This is the perfect opportunity to utilize Delta's Flight Museum and show young consumers what it was like to fly half a century ago.