HOW IT WORKS:
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CHAT
GPT
AI MEETS A REAL DESIGNER.
(THE 1 HOUR DESIGN CHALLENGE)
PROMPT: Create a 9:16 ratio social ad for anything you want with any type of branding you want
THE BRAND CREATED: A modern wellness brand centered around ritual-based energy products that help consumers feel grounded, focused, and balanced without the chaos of traditional caffeine culture. Zenora positions matcha not as a trendy drink, but as a lifestyle tool for ambitious people seeking calm productivity and intentional living.
THE TARGET: Primary audience is millennial and older Gen Z consumers (ages 24–38), especially urban professionals, creatives, wellness-minded women, and burnout-prone remote workers. They’re visually driven, heavily online, and attracted to brands that feel aesthetically curated but emotionally authentic. They likely shop brands like Erewhon, Sakara, Aesop, Athletic Greens, or Moon Juice, and respond to soft-luxury wellness messaging over aggressive fitness culture.
CHAT GPT GERATION
MY RECREATION
THE WHY
Since this was for social, I wanted the messaging to feel more visual and immediate. I simplified the headline to better communicate the idea of slowing down and moving away from caffeine, while removing unnecessary details that could live on the website. I kept the promotion since it helps drive engagement. The word “ceremonial” was also intentional to reflect both the modern Asian-inspired design direction and the roots of matcha.